Michael Gearon

UX Designer at BrandContent

Insights

Useful tips and tricks around web design and development. Topics include CRO,

Cognitive Biases Cheat Sheet

Framing effect In summary: Framing is not about what is said, but how it is said. Example of this bias Beef described as “75% lean” was given higher ratings than beef

Michael Gearon

WebPageTest Obscure Features for Performance Testing

WebPageTest for those who haven’t used it can allow anyone, for free, to test their website performance by entering an URL and then viewing the results. The results are shown

Michael Gearon

CSS custom properties for cascading variables

Preprocessors like Less and Sass have helped over the past few years to keep development CSS codebases simple, organised and maintainable. One of the most used features in preprocessors is

Michael Gearon

Google to Use Page Speed as Ranking Signal in Mobile Search

From July 2018, Google is going to consider page speed as a ranking signal for mobile search. Page speed has been a ranking factor for Google searches since 2010, but this

Michael Gearon

Two Years at GoCompare as a product designer

Surprisingly on March the 14th I will have been at GoCompare for 2 years and 3 years into my career as a skilled product designer.  I thought it would be

Michael Gearon

UX and UI Tools 2018

With a plethora of UX tools on the market it can be overwhelming what to use. From an idea through to build there is plenty of tools available for any

Michael Gearon

The guide on progressive web apps

It is very difficult to get people to install a native mobile app. Even if someone installs your app it is difficult to keep them engaged for a long period

Michael Gearon

The web is bloated

First published on LinkedIn – June 25, 2017 One of the greatest frustrations with websites is speed. Websites are slow and bloated, so as a consequence, users deal with a

Michael Gearon

CSS Borders

The border property allows you to specify how the border of the box representing an element should look. The border module consists of the following properties, border-color, border-style and border-width.

Michael Gearon

CSS Padding and Margin

The most two popular CSS properties are margin and padding, they are used for spacing-out elements. Simply put the padding is the space inside something whilst the margin is the

Michael Gearon

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