Michael Gearon

Conversion Rate Optimisation (CRO) Specialist

News & Insights

The occasional post around CRO, web design and development as well my insights into trending digital topics

Net May 2019 – “The Power of Voice”

The May 2019 Net Magazine has just been published by CreativeBloq, fortunately I had the opportunity to discuss “The Power of Voice” looking at how voice assistants like the Google

Michael Gearon

Cognitive Biases Cheat Sheet

Framing effect In summary: Framing is not about what is said, but how it is said. Example of this bias Beef described as “75% lean” was given higher ratings than beef

Michael Gearon

CSS custom properties for cascading variables

Preprocessors like Less and Sass have helped over the past few years to keep development CSS codebases simple, organised and maintainable. One of the most used features in preprocessors is

Michael Gearon

UX and UI Tools 2018

With a plethora of UX tools on the market it can be overwhelming what to use. From an idea through to build there is plenty of tools available for any

Michael Gearon

The guide on progressive web apps

It is very difficult to get people to install a native mobile app. Even if someone installs your app it is difficult to keep them engaged for a long period

Michael Gearon

The web is bloated

First published on LinkedIn – June 25, 2017 One of the greatest frustrations with websites is speed. Websites are slow and bloated, so as a consequence, users deal with a

Michael Gearon

CSS Borders

The border property allows you to specify how the border of the box representing an element should look. The border module consists of the following properties, border-color, border-style and border-width.

Michael Gearon

So now what?

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